New lawn care business owners are constantly writing me and asking how they can gain new clients. When responding to these questions, I like to give specific examples a lawn care business owner could do today or tomorrow to help them achieve their goals. Here is a specific example of how one lawn care business owner marketed his business and gained over 50 new lawn care customers in less than 5 months.

Recently on our lawn care business forum, a new member Egreen wrote and said “This is my first season in business. Last winter I called several businesses ex. gas stations,7-11 small shopping centers in my area and explained to the manager that I was NOT trying to sell them anything. I told them I was considering a lawn care business and was taking a survey about their current lawn care service provider. This allowed me to build a rapport with the business owner. I asked who serviced their property, how often, how much they charged and if they were happy with the service provided. Before hanging up I told them if I considered opening shop I would call them and let them know how it was going.

These phone calls allowed me to gather a lot of information from them that they may not have told me otherwise. When I did open shop I called each one back and explained to them who I was and that I could service their lawn and property. I could also solve the problems they had with their current lawn care provider and I could save them a few dollars. I landed 11 out of 12 commercial accounts!”